Hidden Profit Report Intake

Your Hidden Profit
Report Starts Here.

Forty four questions, personally reviewed by Vijay Mistri. The first six are about your business. Most of the rest map directly to the 15 Gaps across all 5 dimensions of the Leadership Operating System, with extra questions covering AI, the IMPACT model and decision making. Answer honestly and your Hidden Profit Report will be delivered within 24 hours.

Please note: this questionnaire is designed for CEOs and Managing Directors leading a team of 3 or more, with turnover from roughly £1 million to £150 million.

Section 1 of 3 — About Your Business

Company Name *

Company Website *

Annual Turnover *

Primary Territory or Market *

Number of People in Your Leadership Team *

This report is designed for leadership teams of 3 or more.

Names and Roles of Your Key Executives *

Section 2 of 3 — The 38 Diagnostic Questions

For each statement, rate how true it is of your leadership team right now, from 1 (rarely true) to 5 (always true). There are no right answers, only honest ones.

Collective Intelligence

1. When the leadership team agrees an action in a meeting, everyone does what was agreed, on time. *

2. Decisions made in meetings translate consistently into the same actions across departments. *

3. If a senior leader was unavailable for a month, the business would carry on without losing critical knowledge. *

4. Key processes and relationships are documented somewhere other than in one person's head. *

5. Leadership meetings include genuine challenge and debate, not just agreement. *

6. Underperformance is addressed directly and promptly, not tolerated. *

Strategic Clarity

7. The leadership team is focused on 3 or fewer strategic priorities at any time. *

8. Every leader could independently list the same top 3 priorities if asked right now. *

9. The strategy in our current plan reflects what we are actually doing today. *

10. Any change in direction over the last 12 months has been formally discussed and agreed. *

11. Our pricing has been reviewed against real market evidence within the last 12 months. *

12. Key assumptions behind our strategy have been tested with customers or data, not just assumed. *

Governance Architecture

13. Significant decisions get made and closed within days, not weeks. *

14. Agenda items rarely get carried over from one meeting to the next without resolution. *

15. Most operational decisions happen without needing the CEO's personal sign off. *

16. The leadership team could continue making sound decisions for a month without the CEO. *

17. Leadership meetings consistently end with clear decisions and named owners. *

18. Meeting time is spent on the right topics, not repeating the same discussions. *

Cultural Integrity

19. If asked separately, each leader would describe our culture and values in a similar way. *

20. Our stated values genuinely influence decisions, not just appear on the wall or website. *

21. When a deadline is missed, there is a clear and consistent response. *

22. Commitments made in meetings are still being honoured a month later. *

23. Plans agreed by the leadership team are followed through to completion. *

24. Execution of strategy is as strong as the strategy itself. *

Financial Command

25. Our finance lead can tell us within 60 seconds where our biggest margin leak currently is. *

26. We know which clients or products are genuinely profitable once all costs are properly allocated. *

27. Pricing decisions are based on margin data, not guesswork or competitor matching alone. *

28. Scope creep on client work is identified and recharged or controlled. *

29. Our cash position would stay comfortable even if our largest customer paid 60 days late. *

30. We have a clear, current view of working capital and cash flow for the next 90 days. *

Section 3 of 3 — In Your Own Words

In Your Own Words

31. What is the single biggest challenge facing your leadership team right now? *

32. If you could fix one thing in your business overnight, what would it be? *

33. What has changed in your business or market over the last 12 months that the leadership team has not fully addressed? *

34. Where do you believe the business is losing the most money or value, even if you cannot quantify it precisely? *

35. Where does your business currently stand when it comes to AI? For example, are you actively using it, exploring it, or not yet engaged, and what opportunities or risks do you see? *

36. Thinking about the IMPACT model (Intention, Mindset, People, Accountability, Cost Leadership and Traction), which of these six areas is currently strongest in your leadership team, and which is weakest? Please explain briefly. *

37. Where do decisions tend to get stuck in your business: day to day operational decisions (short term), decisions affecting the next 3 to 12 months (medium term), or multi year strategic decisions (long term)? Please give a recent example. *

38. Is there anything else you would like Vijay to know before he reviews your responses? *

Your Details

Your Name *

Your Role *

Your Email Address *

I confirm the information above is accurate to the best of my knowledge, and I am happy for Vijay Mistri to contact me about my Hidden Profit Report. I have read the Privacy Policy.

Vijay personally reviews every response. Your Hidden Profit Report will be delivered to your email within 24 hours.

Questionnaire Received

Thank you. Vijay will personally review your answers and prepare your Hidden Profit Report.

You will receive your personalised report by email within 24 hours. If you have not received it within that time, please get in touch.

Your Hidden ProfitReport Starts Here.

Questionnaire Received

Your Hidden Profit
Report Starts Here.